Pet Food Project

This unit focuses on using digital media, with multiple tasks in place to allow me to explore different ways of using software, hardware, and fundamental art skills to create pieces of artwork.

Intro to Pet Food


2nd November 2021


Our latest project is based on using InDesign to design pet food packing, which is useful because we may be asked to design packaging or aid with company branding in our future careers as artists. Our homework was to do some research on pet food packaging and make a research document or mood board to show our inspirations to refer back to.

I decided to make my mood board in InDesign as I've never used it before and I thought this would be a good way to get used to the designs. I fond it to be quite fiddly, which tools not doing what I expected them to do, which was frustrating but offered a good learning experience for me. I think once I learn how to use this software properly it could be very useful in graphic design and product design.

I picked imagery of different pet food packing as well as the foods itself. I wanted to show a range of different styles so I could compare the elements I think work, and which ones I wouldn't want to use in my piece. I have always had dogs around me, even at times where there wasn't one in my home due to family members being dog-lovers, so it feels very natural for me to lean towards dog food. I would like to look at more pictures of dogs, including some of my family dogs as references for possibly graphics and illustrations for this project as a common theme is imagery of healthy, happy dogs.

Curating My Mood Board


17th November 2021


Once my initial research was done, I started thinking about which textures, colours, and illustration styles, I liked best, and began to make another mood board which was more curated to my desired aesthetic. I included photographs of my own family dogs as I want to use one (or both) of them as illustration references for my packaging; their poses and expressions are slightly different in each image so I can capture different moods and dimensions. I also included images of packaging I feel inspired by to refer back to.

I created a space for lectures, colours, and illustration styles on the board in which I placed several paper and pastel type textures. I also included some geometric shapes and backgrounds as I really like how they add interest to packaging without being overwhelming. I had to remember that I would be using digital vectors when picking out illustrations I wanted to draw inspiration from, so I tried to pick simple styles I could mark out digitally using vectors with ease.

I think my aesthetic is very clear and my mood board can be really useful going forwards.

Pet Food Mood Board 2.png
Creating My Vector Illustration


8th December 2021


After having some issues with my health, I started working on this project again with enthusiasm. I took some time to get used to illustrator by working with it on another project, so I felt prepared to create my vector illustration. I used a photograph of our family dog as a reference and created a few vectors with simple shapes to get an idea of the composition using the pen tool. I really like this tool because of how easy it is to adapt lines and change the outlines and fill of the shape.

On a new layer, I began to add in more detailed lines showing more rounded, wiggly outlines to emphasise his curls. Next, I added in the tongue nose, and eyes and began to place them so they would fit with curls. I tried to make it so his eyes would seem to be looking at the viewer by placing the pupils in the same place as they were in my photo, where the dog is looking directly at the camera.

The final part was adding in details like the curls on his face with the brush tool, which allowed me to freehand the lines and make them feel organic but having the software polish them up a bit and smooth them out, and I sent that back to my teacher to ask for her opinion. After getting her feedback I thickened up the lines around the collar to match the outlines of the dog's fur and adjusted the eyes so they were looking more directly at the camera.

I'm happy with my work and hopefully, it will work well with my final design.

Screenshot 2021-12-09 at 14.23.56.png
Creating My Box Design


9th December 2021


The next step was to create a sketch of the packaging which I can use for part three of the project, which is making the actual packaging. I added all the assets I needed to have on the packaging to a Procreate document with the template for the box, then began to arrange everything to how I wanted it. I looked to my mood board to remind myself of the aesthetic I wanted and came up with an initial idea.


I didn't like the way the blue canvas texture looked on my first design. I wanted a natural pastel tone and a feel of paper bags but this wasn't working, so I tried adding in more natural brown and yellow tones but with the geometric shapes like I had on the mood board for decoration. I liked this look a lot more.

Cat_Dog_Packet_Template_ 2.jpg